Concept: Life is for sharing
brief: Everyone involved arrived thinking they would be dancing - no-one had any idea how the event would unfold.
result: check it out..spot any
celebrities ?
next steps: edit this into smaller commercials, print adds, web campaigns
ect.
andy's thoughts: Marketing genius let me explain why in 5 quick points:
1. creative - Marketing rule 1: no idea is a bad idea, the more creative the better **hats off to T-mobile for biting on this awesome idea.
2. appeals to everyone - they capture every race, age, religion and demographic.. in one add
3. engaging event/add - you watched the full video didn't you?..
4. well
executed - I don't know if this could have been done any better i watched it over & over looking for flaws - ...can't find/think of any
5. the Word of mouth - This happened a month and a half ago..
Im talking about it right now and I live in Toronto,Canada and your reading about it and if you like it enough your gonna tell someone and they'll probably tell 5 more people -
power of the internet + word of mouth
(
imo) it's kinda surreal to see so many people in one place that are all so genuinely happy. I question if an event like this would be as "cheerful" if it went down in North America...
andy, adds
london to "destinations to visit"
the Beatles will live forever