T-Mobile brings the people together... life is for sharing 2009 campaign

Concept: Life is for sharing brief: Everyone involved arrived thinking they would be dancing - no-one had any idea how the event would unfold. result: check it out..spot any celebrities ? next steps: edit this into smaller commercials, print adds, web campaigns ect. andy's thoughts: Marketing genius let me explain why in 5 quick points: 1. creative - Marketing rule 1: no idea is a bad idea, the more creative the better **hats off to T-mobile for biting on this awesome idea. 2. appeals to everyone - they capture every race, age, religion and demographic.. in one add 3. engaging event/add - you watched the full video didn't you?.. 4. well executed - I don't know if this could have been done any better i watched it over & over looking for flaws - ...can't find/think of any 5. the Word of mouth - This happened a month and a half ago..Im talking about it right now and I live in Toronto,Canada and your reading about it and if you like it enough your gonna tell someone and they'll probably tell 5 more people - power of the internet + word of mouth (imo) it's kinda surreal to see so many people in one place that are all so genuinely happy. I question if an event like this would be as "cheerful" if it went down in North America... andy, adds london to "destinations to visit" the Beatles will live forever