andy, how sweet it is...
7/8/09
WB - concept
this hasn't actually gone to print and is just a concept created by a student - im sure once he (or his agency) pitches this to Wonderbra they'll buy-in... the tag line in the bottom right corner reads "Fits Naturally" most appropriate given the medium used.
awesome concept + execution - shocking how simple but effective this is..
andy, how sweet it is...
andy, how sweet it is...
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3 comments:
I like it and it's a great concept but I think it needs something more for the average consumer to get it
Like maybe fits naturally in a larger centred text or something else. I think it needs a stronger association for to sell it to a consumer. To be appreciated? It's great how it is
Natalie - great point. I agree with you 100%. the tagline is actually the best part of this add for me because it works so well for the product (bra's) and the medium (oranges) - "fits naturally" = gold
I am in love with this ad!
Where do you find these things Andrew? (if that's even your real name, lol)
Hook a sister up with a website, por favor.
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