L I V E S T R O N G - it's about you

copy and pasted by andy Nike and Lance Armstrong unite to Mobilize the World in the Fight Against Cancer Nike today announced the launch of an integrated media and grassroots campaign featuring Lance Armstrong, world-class athletes, celebrities and survivors, in a call-to-action to join the global fight against cancer. The campaign, Its About You, includes a TV commercial and a collection of digital short films featuring inspirational cancer stories, new social networking elements to help ignite a groundswell of support to fight cancer, and dozens of LIVESTRONG city and sporting event moments across the United States and in France. Its About You features a television spot entitled Driven, featuring Lance Armstrong and cancer survivors, that debuts in the U.S. on Sunday night, June 28th. A 30- and 60-second spot will run on ABC, CBS, Comedy Central, ESPN, FOX, MTV, NBC, and Versus throughout the Tour de France. In conjunction Nike is also releasing a collection of digital short films featuring the stories of cancer survivors and those who have been touched by someone living with cancer. Its About You will also come to life in major markets via LIVESTRONG Chalking events in New York City, Los Angeles, San Francisco and Chicago, and along the Tour de France course. Each event will tie to a celebration happening in that city and feature a local artist who will create a yellow chalk art installation on the streets that people will be encouraged to expand upon with their messages. - cliff check out the first of many TV spots for this Richous campaign andy, for more on this check out wearyellow.com