6/12/09

T-Mobile brings the people together... life is for sharing 2009 campaign

Concept: Life is for sharing brief: Everyone involved arrived thinking they would be dancing - no-one had any idea how the event would unfold. result: check it out..spot any celebrities ? next steps: edit this into smaller commercials, print adds, web campaigns ect. andy's thoughts: Marketing genius let me explain why in 5 quick points: 1. creative - Marketing rule 1: no idea is a bad idea, the more creative the better **hats off to T-mobile for biting on this awesome idea. 2. appeals to everyone - they capture every race, age, religion and demographic.. in one add 3. engaging event/add - you watched the full video didn't you?.. 4. well executed - I don't know if this could have been done any better i watched it over & over looking for flaws - ...can't find/think of any 5. the Word of mouth - This happened a month and a half ago..Im talking about it right now and I live in Toronto,Canada and your reading about it and if you like it enough your gonna tell someone and they'll probably tell 5 more people - power of the internet + word of mouth (imo) it's kinda surreal to see so many people in one place that are all so genuinely happy. I question if an event like this would be as "cheerful" if it went down in North America... andy, adds london to "destinations to visit" the Beatles will live forever

5 comments:

be. • TheLegendsLeague • said...

This absolutely made my week. Tough work considering last night was the Remix fundraiser and I saw so many old faces.

*reposts on LL Blog

Nebby said...

i LOVED it!!! it made me smile from ear to ear

i miss my tmobile sidekick lol

Sar said...

What a great video/ campaign. It gave me goosebumps! Its nice to see so many people all so genuinely happy. I cant imagine the amount of positive energy that was exuded at that time. Good choice andy.

Natalie said...

Yaaayyy! London is my home-town! Make sure you visit..

I like this advert but I love the dancing one even more. They executed it by sending a message to T-Mobile users and a YouTube vid telling people to be at Trafalgar Square at 6pm..

I don't think Pink was supposed to be there I think she came genuinely and they have done as you said lol smaller videos, print campaign such and such. They've raised the bar so I wonder what they'll do next...

Andy. said...

glad it was so well received.. got a few messages on BBM from people that really enjoyed this also-- it's awesome that people see the value in this campaign because it really stretches far past selling mobile phones...

[it's aobut the you en eye tee why]

side bar: be. welcome back look forward to catching up about your LA trip..