What's Love got to do with it?

BlackBerry just launched - Love (not a new phone- but the next best thing a new marketing campaign!) check out the first tv spot for the new campaign – expect to start seeing this commercial running in major markets in the next week or so.. it’s not stellar (anyone that understands blackberry messenger could have came up with this).. but it gets the message across .. Andy, simplicity does go a long way .. and this is about as simple as it gets -I like it… ...but I don’t “Love” it