7/8/09

WB - concept

this hasn't actually gone to print and is just a concept created by a student - im sure once he (or his agency) pitches this to Wonderbra they'll buy-in... the tag line in the bottom right corner reads "Fits Naturally" most appropriate given the medium used. awesome concept + execution - shocking how simple but effective this is.. andy, how sweet it is...

3 comments:

  1. Natalie7/09/2009

    I like it and it's a great concept but I think it needs something more for the average consumer to get it

    Like maybe fits naturally in a larger centred text or something else. I think it needs a stronger association for to sell it to a consumer. To be appreciated? It's great how it is

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  2. Andy.7/09/2009

    Natalie - great point. I agree with you 100%. the tagline is actually the best part of this add for me because it works so well for the product (bra's) and the medium (oranges) - "fits naturally" = gold

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  3. Jai.7/10/2009

    I am in love with this ad!

    Where do you find these things Andrew? (if that's even your real name, lol)

    Hook a sister up with a website, por favor.

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